Privacy Policy

Effective Date: May 2026

Skyrise Intelligence Limited is a market intelligence company registered in England (company number: 07581261) (“Skyrise”, “we”, “us”, or “our”). We help businesses understand audiences, plan media, and run brand advertising campaigns online (for example, deciding where and when ads should appear and how well they performed).

We take privacy and the security of the information we use and share through our services seriously, including information collected from our website, http://www.skyri.se (the “Website”) seriously. This Privacy Notice (“Notice”) explains how we collect, use, share, and otherwise process Personal Information in connection with our services and when people interact with us, including via our Website.

In particular, this Notice explains how we process Personal Information (also known as “personal data”) in connection with: (i) our Website and business communications; and (ii) certain advertising delivery and measurement activities where we help set campaign settings (such as where and when ads run) and evaluate results.

For transparency, this Notice also describes certain data we use that we treat as non-personal. We treat this data as non-personal because it is provided to us in a way that does not allow us to identify individual people.

This Notice describes:

  • What types of personal information we collect and process;
  • Why and how we may collect and use that Personal Information;
  • Who we share your Personal Information and for what purposes; and
  • The rights you have in connection with the information we use.

This Notice may change from time to time so please check this Notice occasionally.

1. Introduction

This Notice applies to all interactions made by Skyrise. As a marketing intelligence platform, Skyrise will act as the data controller of much of the data we collect and make available through our Website. This means that Skyrise decides why and how your personal information is processed.

However, Skyrise does not act as data controller for all its processing activities and this Notice does not apply to the following:

  1. In cases where we receive personal information from a customer for augmentation and analysis and where we return that personal information to the customer. In this case, we act under the instructions of our customers and their privacy notice will apply.
  2. For any onward use of personal information by our customers. In particular, our customers may use our services for their lead generation activities, including their advertising and marketing strategies. We are not responsible for, nor have any input in, how our customers utilize personal information for their own purposes.

Please note that advertising is typically delivered through publishers, platforms and technology partners that process their own identifiers (e.g., cookies, device IDs, IP addresses) and consent signals. Those parties generally act as independent controllers for that processing and their own notices will apply to how they process Personal Information.

2. Personal Information We Collect

“Personal Information” means any information that identifies or relates to you as an individual, either on its own or in combination with other information. It does not include data that has been aggregated or de-identified so that individuals are not reasonably identifiable

We collect personal information from you in the following ways:

Personal Information You Give To Us (Website and communications):

This is personal information you give to us when you:

  • Use the Website; and
  • Enter your information on our “Contact us” form.

This may include your name, work email address, phone number, company name, message content and any other information you choose to provide. We may also ask you for information when you report a problem with the Website.

Personal Information We Collect About You (Website):

We may automatically collect information about your use of the Website, such as the number and duration of visits to the Website and details of which particular pages have been visited. We also collect information from behavioural insights, engagement patterns, and public interactions relevant to business-to-business sales (“Interaction Information”).

We also automatically collect technical information, including anonymous data collected by the hosting server for statistical purposes, the Internet protocol (“IP”) address used to connect your computer or device to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform as well as cookie, tracking pixel and beacon identification information (“Technical Information”). For details, see section 9 (Cookies).

We use any collected Technical Information and Interaction Information to analyse how the Website is functioning and how it is used by users, for insight purposes, and to help us maintain and improve the Website on an ongoing basis.

We may process verification and ad measurement feeds for web, in-app or connected TV which may include device/log-level identifiers (“Measurement Feed Information”).

Non-personal data We Use to Create Insights (Services):

We also collect and use certain types of data to create insights which, we in turn use, to create insights for our customers as part of our Services. We treat these datasets as non-personal data because they are provided to us in aggregated or de-identified form and are not reasonably capable of identifying individuals. These include:

  • Telco-derived aggregated data – received from telecommunications providers in aggregated form with strict controls put in place to ensure that the re-identification by Skyrise is not possible.
  • Financial transaction data – received from a data partner in de-identified form, we receive data from partners relating to open banking and payments sources. This financial data is anonymised but not aggregated and does not include identifiers that are resolvable by Skyrise.

In the case of both telco data and financial data, we cannot resolve the data to named individuals. We describe these datasets here for transparency, even though they are not treated as Personal Information in our hands.

3. How And Why We Use Your Personal Information

The purposes for which we process Personal Information depend on how you interact with us.

Website and communications: We act as a controller for Personal Information processed through our Website, marketing communications and business administration.

Advertising activation and measurement (service-related processing): in cases where we enable advertising on behalf of our customers, we may act as a controller for determining key campaign parameters (e.g., context, geography, scheduling, weighting) and for evaluating campaign performance. In doing so, advertisements may be delivered to individuals who match certain audience characteristics, even where Skyrise does not receive the identifiers used by publishers/platforms to deliver ads.

Processing on customer instructions: In limited cases, we may process Personal Information strictly on a customer’s instructions (as a processor). In those cases, the customer is responsible for providing appropriate privacy information to individuals.

Lawful bases: Where we act as a controller, we rely on one or more of the following lawful bases depending on the activity: (i) consent (for certain cookies and marketing preferences); (ii) legitimate interests (for operating, securing and improving our Website; and for delivering and measuring brand advertising in a proportionate way); (iii) performance of a contract (to respond to enquiries or provide contracted services); and (iv) legal obligations (to meet applicable legal requirements and maintain compliance records).

In all other cases where we act as Controller, such as in respect of our Website, we process Personal Information for the following purposes:

Where You Have Provided Consent

We may use and process your personal information where you have consented for us to do so for the following purposes:

  1. contact you via email with marketing information about the Website, about us or our third party partners:
    1. when you indicate that you would like to receive such marketing from us; or
    2. when you refresh your marketing preferences when responding to a request from us to do so; and
  2. to identify and record when you have received, opened or engaged with the Website or our electronic communications (please see our section on Cookies for more information).

You may withdraw your consent for us to use your information in any of these ways at any time. Please see section Error! Reference source not found. (Your Rights) for further details.

Where Necessary To Comply With Our Legal Obligations

We will use your personal information to comply with our legal obligations:

to keep a record relating to the exercise of any of your rights relating to our processing of your personal information;

to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);

to anonymise or delete your personal information when it is no longer required for the purposes described in this Notice;

to comply with court orders or other notices where failure to do so would result in us breaking the law; and

to handle and resolve any complaints we receive relating to our processing of your personal information as described in this Notice.

Where there is a Legitimate Interest

We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business, or that of a third party, for the following purposes:

Processing necessary for us to promote our business and measure the reach and effectiveness of our campaigns

for analysis and insight conducted to inform our marketing and business strategies, and to enhance your user experience;

to identify and record when you have received, opened or engaged with the Website or our electronic communications (please see our section on Cookies for more information);

Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively

to administer the Website and our social media pages and for internal operations, including troubleshooting, testing, statistical purposes;

for the prevention of fraud and other criminal activities;

for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;

for the purposes of corporate restructure or reorganisation or sale of our business or assets;

for efficiency, accuracy or other improvements of our databases and systems, for example, by combining systems or consolidating records we hold about you;

to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings;

to inform you of updates to our terms and conditions and policies; and

for other general administration including managing any reports you make, your queries, complaints, or claims, and to send service messages to you.

4. Disclosure Of Your Personal Information By Us

We may disclose your Personal Information to our third-party service providers, agents and subcontractors (“Suppliers”) for the purposes set out above. Our Suppliers can be categorised as follows:

  • Advertising, PR, digital and creative agencies
  • Cloud software system providers, including database, email and document management providers
  • Facilities and technology service providers including scanning and data destruction providers
  • Insurers and insurance brokers
  • Legal, security and other professional advisers and consultants
  • Market and customer research providers
  • Website and data analytics platform providers
  • Website and app developers
  • Website hosting services providers

When sending your Personal Information to Suppliers, we only disclose Personal Information that is necessary for them to provide their services and we have a contract in place that requires them to keep your information secure and, where they are act as our processor, not to use it other than in accordance with our specific instructions.

In addition to our Suppliers, we may share Personal Information with advertising technology partners and measurement providers to enable campaign activation and reporting (for example, demand-side platforms, verification providers and analytics partners). Depending on the context, these parties may act as our processors or as independent controllers.

We do not sell Personal Information, and we do not disclose the underlying telco-derived or de-identified financial datasets to customers or advertising platforms. Instead, we provide aggregated insights and activation outputs (such as geographic lists, schedules and scores) and campaign-level reporting.

Where we share Personal Information with independent controllers, their processing is governed by their own privacy notices. Where we share Personal Information with processors, we require them to process it only on our instructions and to protect it appropriately.

We may disclose your personal information to other third parties as follows:

any third party who is restructuring, selling or acquiring some or all of our business or assets or otherwise in the event of a merger, re-organisation or similar event and any investors in relation to the same; and

if we are under a duty to disclose or share your information in order to comply with any legal or regulatory obligation or request, including by the police, tribunals, regulators, the government or related agencies.

5. Where We Store Your Personal Information / International Transfers

All Personal Information you provide to us may be transferred to countries outside the UK and EEA. By way of example, this may happen where any of our servers or those of our third party service providers are from time to time located in a country outside of the UK and EEA. These countries may not have similar data protection laws to the UK and so may not protect the use of your personal information to the same standard.

If we transfer Personal Information outside the UK and/or EEA, we will ensure appropriate safeguards are in place. Depending on the destination and recipient, this may include: (i) relying on an adequacy decision (for example, where a recipient is certified under the EU–US Data Privacy Framework and/or the UK Extension to that framework); or (ii) using the EU Standard Contractual Clauses together with the UK Addendum, or the UK International Data Transfer Agreement (IDTA), as applicable; and (iii) taking additional measures where required.

6. The Period For Which We Keep Your Personal Information

We retain the Personal Information we receive for as long as you use our services or as necessary to fulfill the purpose(s) for which it was collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

When determining how long this retention period will last once the purpose of processing the Personal Information has been satisfied, we consider the length of time Personal Information is required to:

  • continue to develop, tailor, upgrade, and improve our Site;
  • maintain business records for analysis and/or audit purposes;
  • comply with record retention requirements under the law;
  • defend or bring any existing or potential legal claims; or
  • address any complaints regarding our Site.

If we collect your personal information, the length of time for which we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. We do not retain personal information in an identifiable format for longer than is necessary.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we may retain your personal information for up to 7 years after the date it is no longer needed by us for any of the purposes listed under section 3 (How and why we use your personal information) above. The only exceptions to this are where:

  • the law requires us to hold your personal information for a longer period, or delete it sooner;
  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law (see section 10 Your Rights below); or
  • you exercise your right to require us to retain your personal information for a period longer than our stated retention period (see section 10 Your Rights below).

7. Security and links to other sites

The security of your Personal Information is important to us. We take reasonable steps to use appropriate technical or organizational measures to protect your Personal Information, including against unauthorized or unlawful processing and accidental loss, destruction, or damage.

By using our Website, or providing Personal Information to us, you agree that we may communicate with you regarding any security, privacy, and administrative issues relating to your use of our Website. If we learn of a security system’s breach, we may attempt to notify you by placing a notice on our Website, by post or by sending an email to you.

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those third parties. If you follow a link to a third-party site, their privacy notice and terms apply and we encourage you to read them before providing information.

8. Cookies

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser.

The following types of cookies are set on this site.

Internal Cookies Essential for the Website to Work

We use first-party cookies to help the Website work in the best possible manner. Such cookies enable core functionality within the Website, are used for security, network management, accessibility, to allow you to access secure areas of our Website and to remember your cookies preferences. As a result of the essential requirement of these cookies, they cannot be opted out through our Website, but you can disable or delete them by adjusting your browser settings. Please note, however, that without these cookies, your user experience may be impacted.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our Website and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

Third Party Web Analytics Cookies

We may use third party web analytics services on this site, such as those of Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to collect information (such as IP address) and use that information to help us analyse how visitors use the Website. These vendors may use cookies placed on this Website (such as the Google Analytics cookie) and cookies placed on third-party web sites (such as Google advertising cookies), or other third-party identifiers, together, to analyse our site visitors. When you first visit our Website, a cookie banner will inform you of the use of these analytics technologies. They will only be used if you accept them or if you continue using this Website. You may change your cookie settings at any time to accept or refuse these analytics technologies by clicking on the cookie control tool below to adjust your cookie preferences. Adjusting your cookie preferences may disable certain functionality on this Site, as described below.

You may deactivate the ability of these analytics services to analyse your browsing activities on this site. To learn more about web analytics service, and to exercise your choice with respect to their collection of information on this site:

Third Party Targeted Advertising Cookies

We may also contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our Website and emails; on third-party websites and emails and on our advertising placed on third-party websites. They use this information to create a profile about you and provide advertisements about products and services tailored to your interests (including for companies not affiliated with us).

You may see these advertisements on our Website and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. When you first visit our Website, a cookie banner will inform you of the use of these marketing technologies. They will only be used if you accept them or if you continue using this Website. You may change your cookie settings at any time by clicking on the cookie control tool below or by clicking here and following the opt-out instructions of these advertising networks.

To learn more about interest-based advertising, visit the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

Tracking & Performance Technologies

Cookies are not the only way to recognize or track visitors to a website.We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website, or opened an email that we have sent them.This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve website performance, and to measure the success of e-mail marketing campaigns.In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Email Tracking

Some of the emails we send to you may also contain pixel or tracked links which allows us to identify when you have opened the email and to verify which links contained in the email you have accessed.We use this information to determine which parts of our emails are of most interest to you as well as to more generally gauge how our subscribers engage with our email content.

You can delete the pixel by deleting the email.If you do not wish to download the pixel to your computer or other device, you can ensure this by selecting to receive emails from us in plain text rather than HTML, or not opening pictures in your email.

9. Automated Decision Making

We do not carry out automated decision-making (including profiling) that produces legal effects or similarly significantly affects individuals. Advertising may be delivered using automated systems operated by publishers and advertising technology partners; however, Skyrise’s services are designed to produce aggregated insights and campaign parameters rather than to make decisions about individuals.

10. Your Rights

You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within one calendar month from either:

  • the date that we have confirmed your identity; or
  • where we do not need to do this because we already have this information, from the date we received your request.

You have the following rights:

  • request confirmation of whether we store, use, or share any of your Personal Information and be informed about third parties with whom your Personal Information has been shared;
  • obtain access to or a copy of your Personal Information;
  • receive an electronic copy of the Personal Information that you have provided to us, or ask us to send that information to another company (the “right of data portability”);
  • restrict our uses of your Personal Information or, as described above, object to those uses or restrict our sharing of your Personal Information;
  • seek correction of inaccurate, partial, untrue, or incomplete Personal Information;
  • request erasure, anonymization, or blocking of Personal Information we hold about you, subject to certain exceptions prescribed by law, when processing is based on your consent or when processing is unnecessary, excessive or non-compliant;
  • object to automated decision-making. We do not envisage that any decisions that have a legal or significant effect on you will be made about you using purely automated means, however, we will update this Notice and inform you if this position changes; or
  • withdraw your consent to our processing of your Personal Information, including sensitive information.

How these rights apply to Skyrise’s service-related processing:In connection with advertising activation and measurement, Skyrise may determine campaign parameters and measurement approaches, but we typically do not receive information that directly identifies individuals (such as names, email addresses or account numbers). As a result, we are unable to locate or provide personal data relating to you and are therefore unable to action certain requests.

To exercise any other rights set out above please contact us using the details provided in section 12 (Contact Us) below.

11. Changes To This Notice

Any information that is collected via the services is covered by the Notice in effect at the time such information is collected. We reserve the right to change, modify, add, or remove portions of this Notice at any time and at our sole discretion.

If we make any material changes to this Notice, we will notify you of those changes by posting them on our Website or by sending you an email or other notification, as required by applicable law, and we will update the “Last updated” date (at the top of the Notice) to indicate when those changes became effective. Any changes will take effect seven days after the date on which we post the modified terms on the Website.

We encourage you to review this Notice periodically to remain informed of how we use and protect your information, and to be aware of any Notice changes. Your continued relationship with us after the posting or notice of any amended Notice shall constitute your agreement to be bound by any such changes. Any changes to this Notice take effect immediately after being posted or otherwise provided by Skyrise.

12. Contact Us

If you have any questions or comments regarding this Notice, please contact us at privacy@skyri.se or write to us at Skyrise, No 1. St Michael's, 36 Jackson's Row, Manchester M2 5WD