Case Studies

A high-end financial services provider wanted to drive new client acquisition for their core savings product with a seven-month campaign.

Skyrise designed a custom 'affluent finance' audience based on lifestyle and behavioural attributes discovered through analysing existing site visitors. This highlighted podcasts, CTV and OOH indexed highly for the audience.

Analysing competitors and overlaying property value data established target locations and matched control locations.

Anonymised first party CRM data identified a 46% uplift in qualified leads over the first month. Even at the end of seven months, the campaign had maintained an impressive 20% uplift in qualified leads.

A luxury furniture retailer wanted to prove the success of their marketing, using an alternative approach to control vs exposed testing. Skyrise recommended Media Mix Modelling to understand the contribution of the 90-day campaign to the brand’s revenue.

Activating across both CTV and YouTube, Skyrise tracked Sales vs impressions monitoring the daily correlation between channel and response.

Results showed CTV triggered an 11% increase in daily revenue vs the period prior. Analysing the lag between delivery and impact on sales, CTV, particularly Sky, showed a positive correlation after a 5-8 day lag, whereas YouTube showed a lag of only 3 days.

Both channels delivered high Adstock, an indicator of long-term impact on sales, increasing cumulatively over time as well as significant positive ROI.

An Airline brand was looking to drive awareness of two campaigns within two key audience bases over two weeks.

Leveraging weblog, demographic and location data signals, Skyrise designed ‘Holiday POV Searchers’ and ‘Airline POV Searchers’ within proximity of their UK Hubs in Luton and Gatwick.

This audience insight informed content and vertical recommendations which then activated across Audio platforms and publishers in a Control vs Exposed campaign.

The brand study revealed the client experienced an uplift across all metrics vs the control group. In particular, uplifts in Interest, Consideration and Purchase Intention were significant.

The client wanted to spread awareness of the largest upgrade of the UK electricity grid in generations.

Targeting a ‘Climate Engaged’ audience using Skyrise geo-temporal data with a multichannel campaign, it was important the 3-month campaign demonstrated significant uplift in brand perception and awareness.

Activated via Display, Video and DOOH using the Skyrise where+when platform- targeting optimal screens, at optimal times of day, the results were outstanding.
Brand perception uplifts among target audience: +8pts: “They are trying to do good for the environment”

+7pts: “The are trying to tackle climate change”

7/10 had a positive response, the target audience responded most positively (85%) and 1/2 claim to have acted/will act as a result of the campaign; both above the ODR benchmark with target audience most likely to take action.

A luxury car manufacturer wanted to drive leads for its new model with a 10-week Display campaign. Skyrise built a bespoke audience profile consisting of high-net-worth individuals overlapping car enthusiasts and those in-market (for a new car) e.g. coutts.com, mclaren.com, autotrader.co.uk, lexus.co.uk. resulting in an audience of over 2.5m.

Locations and preferred publishers for this HNW audience targeted, supported by strong creative across 3.3m impressions resulted in 25 leads consisting of 21 test drive form submissions and 4 configurator submissions – 3x improvement in conversions.

Video VTR% averaged at 40.7% vs 30% benchmark.

Attention score 19% above benchmark.

Christmas is a vital fundraising period for the animal charities to help rescue animals from cruelty and neglect. After success the previous year, our client's 2023 campaign needed to recruit even more new donors.

Previous Christmas appeals saw the client deliver a 39% increase in five-year income as they diversified activity to include AdSmart, CTV and Netflix. This year they needed to go bigger.

To grab attention and drive awareness to deliver a significant uplift in income in the lead up to Christmas, they needed a +15% YoY increase.

Media agency JAA knew the existing digital conversion channels would not be enough to hit the income target alone. They needed to grow the audience pool with awareness channels.

Strategy Working collaboratively with agency and client, Skyrise analysed geo-spatial data to understand where and when activity should be shown.

Analysis showed that OOH would be a core channel to drive reach. Campaigns that use OOH are 20% more likely to report large business effects than those which do not. So OOH became a core campaign focus. Cost-efficient ways to run OOH and still reach target audiences nationally were important to grab attention during a busy Christmas period. DOOH presented itself as the best opportunity to drive the awareness needed as efficiently as possible.

Activation Skyrise used geo-temporal data to analyse the movement of uniquely curated donor audiences based on mobile network data signals. The audience variants included people interested in rival charities. This allowed the client to build a rich picture of who the target audience is, how they engaged with the media, but more importantly when and where they engaged.

The platform mapped audience data against DOOH screens, indexing combinations, optimal times and days to garner the highest penetration for the audience. The client took advantage of undervalued screens and avoided overpriced time segments for their audience.

The campaign was only shown at the moments geo-temporal data indicated the audience would be in the vicinity. This meant the campaign appeared on sites and formats that generated impact – without a premium charge.

Results The platform measured campaign effectiveness, proving that upper funnel activity could drive an uplift in donations and income for the client.

Working with JAA, the effectiveness team created control and exposed areas. Campaign success was seen with the exposed DOOH areas showing:

•43% higher uplift in donations compared to the control group;

•57% more donations in postcodes where DOOH ran alongside Audio and Mobile

•The growth rate of donations was 354% in the exposed locations compared to 49.5% in control locations

Donations were 13% above target and most importantly the ‘Regular Giver’ income reached 29% above target; the most valued donation profile for the client.

A Bingo client partnered with Skyrise for a second time as they looked to increase consideration of their retail and online bingo proposition. The two month campaign aimed to reach competitor players within the vicinity of their locations nationwide.

Skyrise custom-built an audience enabling the client to hone in on age 25+ players using top tier competitor sites and apps.

Overlaying the radius of each of the 71 targeted locations connected first party data to create rich and precise visual insight in datasets that frictionlessly flowed into campaign activation and measurement.

Display, Pre-roll Video and Mobile advertising delivered in bursts over the campaign period optimised the duration.

The client was delighted with the results. Engagement was +17% above DoubleVerify (DV) benchmark overall. The campaign tracked 786 unique visits to venue = 154% uplift in footfall.

A global soft drink client wanted to target 18-35 year old festival goers and football fans to build awareness in Germany,

The priority was Reach, and with a €140,000 video budget, the Skyrise Audience Design Platform identified the highest indexing geo locations of both audiences.

Skyrise found clusters of where the audience residentially live, then mapped this to non-residential movement, highlighting Bavaria as a hotspot, before activation via PMP targeting.

The campaign reached 12.9m impressions with an engagement rate of 0.19% (24k clicks). Seenthis technology reduced the energy use of the users’ device, saving 926kg CO2e emissions.

Over the hottest summer yet, a well-known English cider maker wanted to reach “fairweather” cider drinkers.

A bespoke audience of pub drinkers, social and millennial drinkers, competitor brand drinkers and cider subscribers informed the media buying. DOOH used weather triggers, supported by mobile, display and social, running two strategies:

Macro Weather Trigger Strategy – with sunny or 18c+ temp triggers:

1. On Trade - targeting the postal sectors of bars and pubs

2. Off Trade - supermarkets and convenience stores

3. Consumer Day - always-on activation across all channels

Events Strategy:

• Pride festivals and city-based events plus major transport hubs

• National Holidays - data-led blanket activation supported by mobile

Results included a 1.9% sales uplift vs a category decline of -1.4% and ROI of £1.80 vs £1.01 benchmark for cider (80% over benchmark)

Our client, a logistic services provider, wanted to drive awareness and consideration of their Delivery programme; targeting entrepreneurs, drivers and business owners across Germany and Austria.

Skyrise built audiences of delivery software and route planner app users to identify the target market in each country.

Data identified the highest indexing locations which in turn were targeted across DOOH, Display and Video.

The Brand Lift study uncovered the campaign exceeded the benchmarks across all brand metrics, highlighting the success of targeting the right audience at the right time with Skyrise data.