where+when updates (March 2025)

Our monthly update shares the latest updates within our audience design platform where+when.

March has been a month of momentum.  From unlocking powerful new insights for European advertisers to refining the way audiences are built, we’ve made meaningful improvements across the where+when™ platform.

Whether you’re creating more precise audiences or planning more effective DOOH campaigns, you’ll find new tools to help you go further, faster.

✅  New European TX Audience Design a major new release enabling audience design across the 6 major European markets, powered by high quality transaction data.  

✅ Improved Frequency Logic option to build audiences based on High, Medium & Low frequency of engagement with any behaviour signal, unlocking yet more effective use cases

✅ Improved Brand Affinity Insight refreshed taxonomy and more meaningful presentation of the brands your audience care most about. 

✅ UX Improvements and Performance Tuning various usability improvements including exact search when selecting build signals and save as new on existing audiences.

✅ New Competitor Conquest Insight map and scatter visualisation of locations where your brand has the greatest headroom to grow based on competitor share.

🔜 Relaunched Self-Serve Audience Insights self serve access to our latest insight tools with improved usability

🔜 Improved Media Affinity  refreshed taxonomy and visual presentation of the publishers, content and channels that engage your audience.

🔜 New Audience Lookalike Tool scale your seed audience for more effective activation.

🔜 New Competitor Crossover Tool discover who your closest competitors are to refine conquesting strategies