16th May 2023

Skyrise appoints Maxwell Brown as commercial director

Skyrise Appoints Maxwell Brown as Commercial Director

Skyrise, the UK based advertising technology company, has announced the appointment of Maxwell Brown as its new Commercial Director. He joins from Mobsta, where, as Chief Revenue Officer he oversaw sales and commercial strategy and execution.

Reporting into Managing Director Paul Barnard, Brown will assume responsibility for driving UK agency growth of Skyrise’s data-led proposition. The announcement comes on the heels of the recent merger of programmatic specialist Regital with Skyrise Intelligence, and the appointment of Matt Upton as Non-Executive Chair.  

Brown joins Skyrise with over 20 years of commercial experience in media and ad-tech. Prior to joining Mobsta, he held senior sales and commercial roles at Collective (now azerion), ITV, and Bauer Media.

“Maxwell is a significant hire for the business, we’re delighted he’s onboard. He’s got experience of winning and working with some of the biggest and most successful agencies in the UK. He also knows first-hand what it’s like to work for a high-growth technology-led advertising company. As such, he’s the perfect choice to take on the running of our UK new business, building on the success we’ve had over the past few years. 

Paul Barnard, Managing Director, Skyrise

Maxwell Brown adds: 

"Skyrise has been gaining incredible momentum over the past few years and its successes, particularly in helping agencies win new business and pitches, has been impossible to ignore. I can't wait to hit the ground running with Paul, the team and our clients to build on that momentum to ensure Skyrise remains the agency partner of choice for data-driven programmatic media.”