Regital and Skyrise Intelligence complete merger and will be known as Skyrise.
The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to buying, planning, and measuring media, ready for the privacy-first world.
The merger will introduce Skyrise as the lead brand, and will be overseen by the co-founders Alex Petrie, Ian Vint and Michelle Vint.
By combining Skyrise Intelligence’s market-leading real data sets and unique customer insights together with Regital’s programmatic marketing expertise, UK based advertisers and agencies can create a unifying view of media campaigns.
Michelle Vint, Co-Founder of Skyrise, said:
“We are delighted to have successfully completed this transaction against what is unquestionably an uncertain economic backdrop. This is not only a transformational moment for both of the previous businesses, it is also a significant development within the UK advertising sector, creating a scaled-up business with an unrivalled view of real people.”
Paul Barnard, Managing Director of Skyrise, added:
“Today, we have brought together two very successful businesses that are highly complementary to one another. Together they bring an incredible pool of talented professionals with a strong ethos of data driven insight informing successful campaigns. Simplifying the businesses and coming together under one single brand is a key enabler to drive our future growth. The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning, and measuring media. Powered by unrivalled data and insight.”
Key strengths of new entity:
- A combined 40+ employees, providing increased scale and fresh perspectives
- Unrivalled real world audience insights informed by the UK’s most accurate mobile data sets
- Programmatic buying expertise, with an impressive roster of clients
Skyrise provides a real-world alternative to buying, planning, and measuring media, powered by unrivalled insight and activated through buying programmatic media. It allows brands and agencies to take a wide view and see customers in their full lives and adapt to an ever-changing world.
Through unique access to vast privacy-first data sets, brands can analyse the location, commuting patterns, demographic variance, weblog behaviours and more trend-setting metrics translated into never-seen-before visuals. This results in rich insights into how people behave both online and offline and gives clarity and precision to media decision-making, leading to advertising success across any channel.
