Building a new brand: the Skyrise way

Managing Director Paul Barnard shares more on the evolution of Skyrise as we welcome a new era for the brand.

We’ve been writing the playbook for data driven campaigns for more than 10 years. And have been evolving it ever since. As Regital we were always digital media pioneers. As Skyrise Intelligence we were data pioneers.

Today we’re sharing how, as one brand, Skyrise, we’ve been learning, growing, shifting and shaking things up with a data driven approach to media and enjoying the ride alongside our ambitious clients.

Our vision is to change the way media is planned and bought. Today's landscape is highly competitive, complex and messy. Advertisers and agencies need to ignore convention in order to find new and better ways forward. To make this a reality, they need to overcome privacy challenges. They need to plan media across all channels in the same way. They need to move on from digital attribution. 

Imagine being able to reach 100% of your audience with more focused, clearly measurable marketing campaigns. Imagine knowing exactly where your audience goes. When they go there, and what media they consume. The barriers between marketers and real actionable data have been lifted. Skyrise can fundamentally elevate media effectiveness.

Through our approach, we - and clients - use data insight as a galvanising thread to draw together the pieces of the media puzzle. To overcome silos and bring channels together. Clients are then able to drive transformational media decisions from an informed position. A reality that is felt across agencies and advertisers, and by their customers more widely.

We can’t do this without our people and the special way we work. It’s been a joy to see our incredible team of industry-leading experts evolve and grow. We’ve had some amazing new talent joining the Skyrise family recently. This has deepened our skills and expanded our culture. Not to mention a growing presence in London and extension into Europe.

And as part of this evolution of the shape of our business and approach, we have taken a look at our own identity to better reflect the culture and experience of working with and for Skyrise.

Our new expression more clearly signals who we are and how we do what we do. Always connected, always real and always creative. Driven by data, rather than intuition and supported by our own distinctive approach. We’re ambitious for the work and optimistic for the media. And while the work we do is serious stuff, we want everyone working with us and for us to enjoy the ride.

Our new logo and wordmark represents the new era of Skyrise. Informed and influenced by data. It took as its design reference the ‘horizontal datum’ which is used to measure location across the Earth’s surface, to signify Skyrise's unique outlook and output around locations. The icon also references the always on nature of our data with sunrise and sunset. This is complimented by a day and night colourway. An elastic solution that can be used to bring the brand together in motion and stills.

The logo reflects our commitment to strategic rigour and precision. We connect the dots others don’t see. And make the invisible visible. Connections drive us forward. A chain of meaningful connections all working together to make media effective.

New insights create new opportunities. New thinking in an industry where change is uncomfortable. And often resisted. We’ll never let go of the pioneering spirit that got us here. We’re Skyrise. Now let's get elevated.