Is DOOH too London-focused?

Is there life outside of the M25?

Ever wondered if you’re focusing too much media on London? Product Director Ben Wilkins caught up with Vistar Media's Karan Singh to share his take on localisation trends.

Is the marketing scene too London-focused? And what does that mean for out-of-home advertising? Are we getting lazy when it comes to planning OOH campaigns outside the London bubble?

In this episode of the Inside Outside podcast with The Drum and Vistar Media, we’ll cover everything from localization to hyper-personalization in OOH advertising - what works, what doesn’t, the role of technology in localizing OOH campaigns, and how businesses and talent outside of London are shaping the future of OOH.