3x Conversion Uplift

A luxury car manufacturer wanted to drive leads for its new model with a 10-week Display campaign.

Skyrise built a bespoke audience profile consisting of high-net-worth individuals overlapping car enthusiasts and those in-market (for a new car) e.g. coutts.com, mclaren.com, autotrader.co.uk, lexus.co.uk. resulting in an audience of over 2.5m.

Locations and preferred publishers for this HNW audience targeted, supported by strong creative across 3.3m impressions resulted in 25 leads consisting of 21 test drive form submissions and 4 configurator submissions – 3x improvement in conversions.

Video VTR% averaged at 40.7% vs 30% benchmark.

Attention score 19% above benchmark.