0.19% engagement rate

A global soft drink client wanted to target 18-35 year old festival goers and football fans to build awareness in Germany,

The priority was Reach, and with a €140,000 video budget, the Skyrise Audience Design Platform identified the highest indexing geo locations of both audiences.

Skyrise found clusters of where the audience residentially live, then mapped this to non-residential movement, highlighting Bavaria as a hotspot, before activation via PMP targeting.

The campaign reached 12.9m impressions with an engagement rate of 0.19% (24k clicks). Seenthis technology reduced the energy use of the users’ device, saving 926kg CO2e emissions.