3.5x YouTube ROI

A luxury furniture retailer wanted to prove the success of their marketing, using an alternative approach to control vs exposed testing. Skyrise recommended Media Mix Modelling to understand the contribution of the 90-day campaign to the brand’s revenue.

Activating across both CTV and YouTube, Skyrise tracked Sales vs impressions monitoring the daily correlation between channel and response.

Results showed CTV triggered an 11% increase in daily revenue vs the period prior. Analysing the lag between delivery and impact on sales, CTV, particularly Sky, showed a positive correlation after a
5-8 day lag, whereas YouTube showed a lag of only 3 days.

Both channels delivered high Adstock, an indicator of long-term impact on sales, increasing cumulatively over time as well as significant positive ROI.