+46% Qualified Lead Uplift

A high-end financial services provider wanted to drive new client acquisition for their core savings product with a seven-month campaign.

Skyrise designed a custom 'affluent finance' audience based on lifestyle and behavioural attributes discovered through analysing existing site visitors. This highlighted podcasts, CTV and OOH indexed highly for the audience.

Analysing competitors and overlaying property value data established target locations and matched control locations.

Anonymised first party CRM data identified a 46% uplift in qualified leads over the first month. Even at the end of seven months, the campaign had maintained an impressive 20% uplift in qualified leads.