+8pt Uplift in Brand Perception

The client wanted to spread awareness of the largest upgrade of the UK electricity grid in generations.

Targeting a ‘Climate Engaged’ audience using Skyrise geo-temporal data with a multichannel campaign, it was important the 3-month campaign demonstrated significant uplift in brand perception and awareness.

Activated via Display, Video and DOOH using the Skyrise where+when platform- targeting optimal screens, at optimal times of day, the results were outstanding.

Brand perception uplifts among target audience:
+8pts: “They are trying to do good for the environment”

+7pts: “The are trying to tackle climate change”

7/10 had a positive response, the target audience responded most positively (85%) and 1/2 claim to have acted/will act as a result of the campaign; both above the ODR benchmark with target audience most likely to take action.