154% Footfall Increase

A Bingo client partnered with Skyrise for a second time as they looked to increase consideration of their retail and online bingo proposition. The two month campaign aimed to reach competitor players within the vicinity of their locations nationwide.

Skyrise custom-built an audience enabling the client to hone in on age 25+ players using top tier competitor sites and apps.

Overlaying the radius of each of the 71 targeted locations connected first party data to create rich and precise visual insight in datasets that frictionlessly flowed into campaign activation and measurement.

Display, Pre-roll Video and Mobile advertising delivered in bursts over the campaign period optimised the duration.

The client was delighted with the results. Engagement was +17% above DoubleVerify (DV) benchmark overall. The campaign tracked 786 unique visits to venue = 154% uplift in footfall.