+27pts Uplift in Interest

An Airline brand were looking to drive awareness of two campaigns within two key audience bases over two weeks.

Leveraging weblog, demographic and location data signals, Skyrise designed ‘Holiday POV Searchers’ and ‘Airline POV Searchers’ within proximity of their UK Hubs in Luton and Gatwick.

This audience insight informed content and vertical recommendations which then activated across Audio platforms and publishers in a Control vs Exposed campaign.

The brand study revealed the client experienced an uplift across all metrics vs the control group. In particular, uplifts in Interest, Consideration and Purchase Intention were significant.